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MPA Branding
Location
Los Angeles, Califoria, USA
Role
Senior Designer + Art Director
tags:
rebranding, visual identity, packaging design, naming
MPA is a global leader in automotive aftermarket components. The brief was to refresh the brand without losing the company's manufacturing heritage. I developed a repositioning built around American manufacturing quality, delivering a full suite of work spanning packaging, advertising, trade show design and an interactive Innovation Centre. The work established clear differences between MPA's product brands whilst keeping the overall identity coherent.
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