The Mail Order District

When the historic Sears Building in Downtown Los Angeles was transformed into a 26-acre mixed-use neighbourhood, I was brought in to name and brand the development from the ground up. I named it the Mail Order District (MOD), a direct reference to its Sears mail-order heritage, and developed a complete brand system to unify its diverse spaces under one identity. Inspired by vintage postal materials, stamps, and textures, the system balanced the building's history with the contemporary character of DTLA, and was applied across leasing portfolios, art volumes, a website, and original film content.