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The Rowen
Project type
Marketing collateral, Branding
Location
Los Angeles, CA, USA
Live what's next.
The Rowan is a historic loft building in Downtown Los Angeles' Old Bank District. I developed a brand rooted in the neighbourhood's artistic heritage, designed to speak to buyers who felt a genuine connection to where they were living. A skyline-inspired logo paired with commissioned original photography gave the identity real depth, carried through digital assets, print brochures, signage and advertising campaigns.
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