The Summit

Situated in the heart of Los Angeles’ Koreatown, The Summit underwent a complete rebrand to support a fast-paced marketing campaign aimed at selling over 60 condominiums. With tight timelines and a clear sales target, I developed a bold and cohesive identity system that brought the project to life across every touchpoint.
The campaign included a full suite of building and directional signage, a user-friendly website, a printed folio featuring oversized floorplate inserts, and branded business stationery. The result was a distinctive and effective visual identity that helped drive strong buyer interest and rapid conversion. All units sold in less than half the expected timeframe, exceeding sales goals and setting a benchmark for future developments.