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The Summit
Location
Los Angeles, CA, USA
tags:
brand strategy, logo + identity system, website, print + online advertising, digital + social media marketing, signage + wayfinding
The Summit is a 60-unit condominium development in the heart of Los Angeles' Koreatown. The rebrand had a specific commercial goal: sell all units within a tight timeframe. I built a bold, cohesive identity system across building signage, a user-friendly website, a printed portfolio with oversized floor plate inserts and branded stationery. All units sold in under half the projected timeframe, setting a benchmark for the developer's future projects.
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