The Taft Building

The Taft Building, a Hollywood landmark and former home to Charlie Chaplin's office, needed a brand refresh that modernised its appeal while honouring its remarkable legacy. The creative concept focused on the idea of building your legacy and leaving your mark, with messaging rooted in its famous address at Hollywood and Vine. I crafted a sophisticated visual identity by blending serif and sans-serif typography with a neutral palette accentuated by coral and blue, and created marketing materials designed to serve as collectible keepsakes, including a fold-out brochure inspired by the tradition of classic film posters.