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HEATHER JONES
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Wells Fargo Social Media + Infographics
Tags
print advertising, digital advertising, social media, website. experiential design: townhall
Location
Los Angeles, California, USA
Role
Senior Designer + Art Director
Industry
Financial, retail
Wells Fargo Stories combines compelling narrative, rich imagery, engaging video, and unique info/motion graphics to create an immersive experience for the audience. It plays a pivotal role in driving Wells Fargo’s reputation and culture.
Strong wide-format “hero” imagery, both photographic and digitally illustrated, is the backbone of the Wells Fargo Stories’ layouts. The bulk of the imagery is people-focused and intended to feel warm, natural, and approachable.
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